Monday, September 26, 2016

Disney's Smart Purchase of Marvel and Star Wars

It started in the '90s but was undeniable a decade later. Walking through the Disney store, customers would be bombarded with girls' toys and costumes. If you went to a Disney park, you would see them. Them being the countless little girls in their favorite princess' outfit or dress. Maybe it was 95 degrees out but they were going to wear it over their normal clothes. By noon, they were back at the hotel to cool off. Disney was definitely a feminine product platform. They have since fixed that. Marvel and Star Wars were acquisitions to create a boys line without organic R&D.

There is no overstating the princess dominance that Disney has enjoyed since the release of The Little Mermaid in 1989. If you review each subsequent release and combine it with re-releases of classics on video and DVD, there is a princess for every type of girl. Not personality type but looks. Redhead, brunette, alabaster skin brunette, wavy haired, Hispanic, blonde, and when they did the creole frog animated movie they finally added the black princess (with a little booty). There was a princess for every girl to identify with and project herself into not just for fantasy but for consumption.

Disney did not have this for boys. Hercules and Aladdin don't really grab boy consumption like the princesses did with little girls. Disney is not a dumb company, but the princess development was via steady animated films that they rolled out in the '90s. There is also massive competition now for the children's movie market, where other studios have edged in on a guaranteed money maker. Animated films are relatively cheap to make, and have a baseline audience that will make merchandise tie ins and future dvd sales or Amazon/Youtube downloads a great ROI.

Disney fixed this by buying Marvel and then Star Wars. With those purchases, Disney now has their "prince" line, but for boys they can call it "heroes". The Marvel heroes run the spectrum for physical features and personality type, so Disney made an acquisition to hit a new market. Now a walk through the Disney store isn't so feminine focused or old timey cartoon nostalgic. Yes readers, the NAM inserts for the new Star Wars flopped as the figures in Lego Store clearance sections reveal, but it becomes an identification entry point for NAM boys to buy into Star Wars. NAM families now see it as inclusive, so the many non-human items to buy that are Star Wars become palatable.

It does not stop there as Disney acquired in two purchases a plethora of story development. The entire history of Marvel comic stories and Star Wars universe is there to mine. Disney does not have to waste time developing new stories either as the writers for Marvel, who are paid peanuts, are churning out monthly tales and multiple issue story arcs for Disney to select from for future 90-120 minute movies. Disney has the next decade mapped out with blockbusters based on Marvel and Star Wars intellectual properties, and even if they are duds in the theater, Disney is going to make a mint on them on the merchandise back end. Has Disney already earned back its purchase cost for the entire Star Wars property? It's probable.

This all then feeds back into the parks. Besides an expanded Star Wars zone, Disney has Star Wars merchandise to push. Same goes for Marvel. A family that previously only had to deal with their daughter wanting a princess dress throughout the eight hours at the park now hears a son say, "If you bought Kayden a dress, can't I get a Thor hammer?" The Chinese and Vietnamese made plastic toys are where they get you. Leaving a park with cool air sweeping over you in one of the parking lot trams, you will see little girls asleep in their Belle dress. Now thanks to Disney's ingenious strategists, their brothers will be fast asleep holding a lightsaber or Captain America shield.

Sunday, September 25, 2016

Social Matter - The Medicalization of Frankenstein Politics

New essay at Social Matter. This one covers the trans push, not via media, but via the therapy racket. This is a medical application of progressive ideology. The authority that Americans have handed the medical establishment is abused in many ways, and the trans thing is now the front line. This is dangerous and horrifying.

Thursday, September 22, 2016

WW1: Homefront Help

 
This was a cartoon drawn up for the papers back home. The mirroring of positions is a nice touch. A time when a woman's contribution to war is considered to be error filled even if domestic related. It still could be appreciated for the effort and thought. Now we send women into combat with results that will be worse than misshapen mittens.

Tuesday, September 20, 2016

Why The Memes Are Strong

When the meme becomes real. This messaging between men in the dissident right happens from time to time with a photo or a Faceborg text screencap. A meme that started as a joke is confirmed in the wild. It is a bit absurd to consider how the memes of /pol, MPC, TRS, NRx or the AltRight, which are small sections of the American population, seem to pop up in reality unnoticed by the rest of society.

There are two keys to this. One is input related and the other is process related. The input is pretty simple. There is an element of truth in every single meme out there. The meme whether terminology, imagery or label has to ring true. One has to be able to smirk and think that "yeah that is pretty absurd, but also true". It has to stick with the person who sees it as absurd but just a caricature of reality.

The cuck meme was smart because of the kind of man who would put up with it did fit a certain look and attitude. Transferring it to politics, the enthusiastic dispossession and sell out as well as the application of it to literally feeding aliens brought into your home (nest) was perfect. Spotting the horn rimmed glasses white liberal weakling and turning it into cartoons is repeatedly confirmed in real life as countless SWPL men war the damn glasses and all spout the same liberal platitudes and clich├ęs. Dindu Nuffin was so successful (as is "dindu" itself) that it shows up on news media comment sections and financial forums. It is a great meme because it specifically isolates a strain of blacks that always delivers with the same phrase over and over again when the television cameras get in their face.

The second key is simply the process. These memes follow a harsh evolution. This is Darwinism applied to an idea. People craft insults, images and whatnot often on boards and forums, so if something is going to last in a location, it has to work. It has to generate a feeling and be effective at transmitting an idea. Part of what makes it work is the environment of anonymous posters who don't know each other except thru pseudonyms. There is no reason not to be cruel and not to rag on someone's idea when it is all anonymous.

I have called MPC the buzzsaw because they are brutal to anyone and everyone, but that is why things that survive on MPC and make it out are effective. Had Eloh (RIP) come up with cuckservative and it been dumb, they would have trashed it. No one would have known. It clicked though, and was perfect. The MPC forum comes up with many threads and many ideas, but many are weak and die in that forum. The strongest that survive have withstood the harsh environment of the MPC crowd.

This is also in contrast to the prog memes. They have weaker memes that only succeed if repeated countless times via education and media over and over again. This is simply Brave New World's Pavlovian methods. Progs also suffer from their love of consensus and making sure all feel included. This is why their crazy glue as Steve Sailer calls it is the hatred of straight white males. Milo's experience might mean it is white males now. That is their one big meme they can all agree on, which is also a stand in for "FU dad" and in reality "FU Christian God". Even if memes are put forth, how hard are people going to be criticizing it since they don't want to offend their allies?

There is a weird evolution at work, which is also only possible because of the fringe environment which the dissident right exists in. To borrow from Land, the dissident right is on the outside, harsh, unforgiving and can be abandoned by these people to go where? This will continue to develop as hate speech laws grow in Europe and start in America. New codes and language as well as imagery will need to be developed to route around the totalitarianism that will begin to invade our language even more than PC did a generation ago.

Monday, September 19, 2016

The Serena Endorsements Issue

Tennis finishes out its season with the US Open. On the ladies' side, the question is "can someone beat Serena?". That is how current women's tennis is, but it was not always like this. It was not like this even early in Serena Williams' career. As another season wraps up the safely controversial, or faux rebellious, articles get written about Serena while unmentionables continue due to political correctness.

The mystery of why Serena Williams does not make as much in endorsement as Maria Sharapova despite on court dominance. Before stepping into this, please read the fear of a dominant black woman article, as it is a riot. The Left loves to use the word or idea of fear as to why people may not like something. Just like many others who watch sports, I enjoy skilled competition. Ratings drop if Serena gets bounced out of a tournament early. People will watch her play. They can also think she is an asshole.

She also has never lost a match because the opponent outplayed her. Listen to her press conferences. She always beats herself. Even when the Belgians Henin and Clijsters were beating her handily, she would not admit they outplayed her. It's goddamn annoying. Her sister is or was the same way, which means maybe its just who they are. The steroids thing is also going to repel humans who notice. The follow up to that is the "OMG she iz soooo beautiful" pundit class repeating that line despite natural repulsion to women in he uncanny muscle valley. Female tennis players admit to balancing body image and success on the court, and wouldn't you know it, Serena Williams does not even touch weights. I can just see this line also being used for Lena Dunham in five years, "Williams, 33, who has appeared on the cover of Vogue, is regarded as symbol of beauty by many women". That statement is factually correct (grammar is off), but hollow in meaning.

Why might Sharapova earn more in endorsement money than Serena and why does Sharapova not rock the roids for an advantage on the court vs. Serena? There is a "gap" of about $5 million between them, and oh darn, the media doesn't like it. First, Sharapova did fail a drug test due to an endurance drug with some back and forth between her and the WTA. Still, roiding up for Sharapova and some of the others in the NY Times article, may not give the payoff they want. Does an additional Grand Slam title make it worth it for Sharapova to play with her health and looks? Will she earn more money? Not really. This is an incentives game, and the incentives are not there.

Second, who are the advertisers using tennis marketing too? Look at the crowds, consider the players, consider who plays at the lower level. High disposable income folks and a predominantly white crowd. Sharapova looks like the leggy, hot Russian girl that showed up at the country club. Serena Williams resembles a linebacker. You are not going to pitch aspirational ads to white women using Serena Williams, but of course you can with the beautiful blonde. You are not going to pitch ads using Serena Williams muscular frame to men as "buy this product and you too can get this woman". Tennis market men are not fantasizing about sex with an NFL cornerback that has breasts.

Who the advertisement is targeting matters more, and that slight gap can be found there. Maybe thirteen years ago when Serena Williams was more womanly in shape you could pitch her in that manner, but not now. The women that the NY Times says consider her a symbol of beauty are not buying the products that advertise to the tennis viewer market. This will just remain another mystery for the mainstream media because they cannot utter the simple truth.

Sunday, September 18, 2016

Social Matter - Hidden History: The Soviets CIA Head

New essay at Social Matter. This one is on the curious case of a decorated and fierce Cold Warrior who had some curious gaps in his record. This one also reflects the hiding of not just history by the professional Left but the goons at Wikipedia. Not a word of it on his Wiki entry.

Thursday, September 15, 2016

WW1: Red Cross Doge

 
 
The modern urban dandy would definitely enlist in the forces of the Great War if he knew he could maintain his luxurious facial hair and be tended to by his faithful doge. This is a Red Cross working dog that would bring first aid supplies to me in the trenches and in camps.